The General Election in Brazil is a complex and interesting process that presents a picture of democracy in South America’s largest country. Every four years, Brazil holds elections to elect the President, members of the National Congress, and local officials. This election is an important time where the people can determine the political and social future of the country. The electoral system in Brazil uses a proportional method for legislative elections. This differs from the majority method used in many other countries. Voters can vote for the political parties they support, and seats in parliament will be divided based on the percentage of votes each party gets. This allows for more inclusive representation, although it often results in multiple parties being represented in Congress. Presidential elections in Brazil are held in two rounds if no candidate gets more than 50% of the vote in the first round. This choice ensures that the elected president has majority support. Popular presidential candidates usually come from major parties, but there is also room for independent candidates. One of the interesting features of elections in Brazil is voter participation. Participation rates are often high, reaching over 75%. This shows the Brazilian people’s commitment to democracy, although challenges such as dissatisfaction with existing politicians and parties sometimes fuel apathy. Independent parties, including election monitoring institutions, play an important role in maintaining the integrity of the election process. The Superior Electoral Tribunal (TSE) is tasked with organizing and supervising general elections. They protect voters’ rights and ensure that elections are fair and transparent. In recent years, elections in Brazil have also been influenced by technology. The use of electronic voting machines allows for faster and more accurate vote counting. However, public trust in this electronic system is still a matter of debate. Socio-economic factors also play a significant role in elections. Issues such as income inequality, education and health are often at the top of the agenda. Candidates who are able to grasp these issues will usually have a better chance of gaining public support. Election campaigns in Brazil are very dynamic and often involve activities such as public debates, advertising in various media, and the use of social media. Social media has become an important tool for reaching voters, especially younger generations who are more likely to actively engage on these platforms. Political awareness is also growing, encouraging social movements and initiatives to encourage voters to demand accountability from candidates. Civil society and non-governmental organizations often play an active role in raising awareness and providing election-related information. Although Brazil has many positive aspects to the democratic process, challenges such as corruption and dissatisfaction with the political elite remain. Faced with these issues, voters often have to make difficult decisions, but Brazilian political science continues to evolve and adapt. The election process, although full of challenges, is one of the important milestones on the road to stronger democracy in Brazil.