The headline is your first (and often only) opportunity to catch a reader’s attention and compel them to click. The best headlines are clear, concise, and evoke emotions like curiosity, ambition, or fear. They also make specific promises that readers can easily identify with. Headlines that are accompanied by power words such as “exclusive,” “secret,” and “ultimate” can increase engagement even further.
A headline that’s a bit cheeky or clever can make people smile, which encourages them to click and engage with your content. However, be careful not to overdo it; if your headline isn’t clear enough or is just too much of a gimmick, it can feel contrived and cringey.
Listicle-style headlines promise a list-based article and are highly effective for readers who scan online content. Numbered lists grab the eye and simplify expectations, while fueling anticipation for the precise insights on offer.
A call to action in your headline prompts readers to act immediately and increases conversions by creating a sense of urgency that reduces hesitation. This type of headline is most effective when paired with time sensitivity, such as a limited-time offer or scarcity scenario.