News alert is a Google service that notifies you of new results for searches that you set up, including blogs, news articles, videos and updated scientific research. It’s a great way to stay on top of your business by tracking when your name or keywords are mentioned in the media, as well as keeping tabs on your competitors, clients and industry news.
Media/news alerts are one-page announcements of upcoming events for reporters (or press). They can be written in narrative or bullet-point format and should answer the five W’s: Who, What, When, Where and Why. They are most effective when they include a photo opportunity or other element that makes them stand out from the crowd.
They are also useful for announcing a press availability or a public speaking engagement. Regardless of their format, they should always provide the contact information for one person from your chapter to follow-up on any questions.
Creating compelling news alerts is no small feat, but mastering them can give you the skills you need to elevate your news coverage and captivate audiences. This article explores the definition, purpose and types of news alerts to help you understand what it takes to make them stand out.
Media alerts are a quick and easy way to get the word out about your event or newsworthy activity. They are one-page announcements that are mailed out to journalists in your area and can be distributed through wire services like the Associated Press.